Austin Chill

This week will be a big one for For/Sure Productions as we continue to work on Mountainside Mardi Gras, our Red Rocks Fest planned for next August.

We are busy gathering and editing around eight contracts for bands ranging in price from 2k to over $30,000. We have to decide on a marketing plan and time-line and more importantly, whether we are going to hire an outside agency to do advertising or alternatively, take the enormous task on ourselves.

Thankfully, we can draw on experience from within Frogs Gone Fishin' to help ourselves. Two of the playing members and Audio Engineer Jack all went to Belmont U, a music business school in Nashville (where I also attended after Hurricane Katrina hit New Orleans). I did quite a bit of promoting on the college program board at Tulane, and our drummer, Mark, is highly web savvy.

Austin is still treating us well and my uncle (Colin Jones of the Phat-Tones) is taking us to several clubs around town tonight to play short sets and try and set up gigs for the fall. Colin has played music in Austin on 6th Street for 20+ years, played percussion for all three of our sets last night and is an extra useful musical resource.

We'll stop in Dallas on the way home, before leaving the Texas heat for the 4th in Vail.